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Our flagship program

The Foundation Protocol

A coaching relationship, not another plan to manage alone. Foundation Protocol is a structured, coached process for losing weight and keeping it off, led by Coach Dre.

  • Whole-person coaching
  • Led by Coach Dre
  • In person or virtual
Coach Dre in a bright training studio with floor-to-ceiling city windows

Who it’s for

Built for people who are done starting over.

Foundation Protocol is for busy professionals 30+ in the NY/NJ metro who are ready to stop experimenting and want a credentialed coach in their corner. You may recognize yourself here:

  • You’ve done the programs. The weight came back.
  • Your calendar is full, and work and family leave no room for guesswork.
  • You train, but you aren’t seeing the results you expected.
  • You would rather invest in expertise than spend more time figuring it out alone.

Women 40+. A dedicated coaching track for women 40 and over, led by Coach Dre. Explore the women 40+ track

Outcomes

What we work toward, together.

Every plan is personal, but the goals we work toward together tend to share a shape. Individual results vary, and progress depends on the work we do as a team.

  1. Lose weight and keep it off, without starting over every few months

  2. Nutrition habits that hold up through travel, deadlines and dinners out

  3. Strength, energy and confidence you notice at work and at home

  4. Systems that keep working when life gets busy

The coaching relationship

Coached, not handed off.

Training sessions, check-ins and nutrition coaching are delivery tools inside a much larger coaching framework. Your coach owns the plan with you and adjusts it as your workload and priorities change.

  • A coach who knows your plan

    You work with a coach who understands your goals, your history and your week, not a rotating cast of trainers.

  • Built from your real life

    We look at how you move, eat, recover and work, so the plan starts from your life instead of a template.

  • Nutrition as a skill set

    Rather than rigid rules, you build the understanding to make good decisions through travel, deadlines and dinners out.

  • Independence as the goal

    The aim is not to rely on a coach forever, but to leave with the tools, understanding and confidence to sustain your progress.

Foundation Protocol is whole-person coaching. Built on our six-dimension Deep Health model, it looks past workouts and meal plans to everything that decides whether progress lasts.

How it works

Discover. Build. Support. Review.

An honest, coached process, shaped around your own goals and pace.

  1. Step 1

    Discover

    It starts with a free Clarity Call and an honest look at your goals, your week and what hasn’t worked before.

  2. Step 2

    Build

    Together we shape a plan for training, nutrition and recovery that fits your real life, not a template.

  3. Step 3

    Support

    Your coach trains with you, checks in and adjusts the plan as work and life shift around it.

  4. Step 4

    Review

    We step back to see what’s working, what isn’t and what comes next, so progress keeps building.

Where we train

We CAN come to you.

We travel to clients with a home gym or a gym in their apartment building, anywhere in the NY/NJ metro. Or train with us at Journal Squared, or virtually.

  • Journal Squared

    Our home base: 605 Pavonia Ave, 8th Floor Fitness Area, Jersey City.

  • Your home gym

    We bring the session to the space you already have.

  • Your building’s gym

    Train in your apartment building’s gym, anywhere in the NY/NJ metro.

  • Virtual

    Coaching and training online when you’re traveling or out of the area.

In-home and building-gym coaching

FAQ

Questions, answered

Anything we haven’t covered is a good question for your Clarity Call.

How long does Foundation Protocol take?

It depends on where you’re starting and what you want to achieve. We talk through timing on your Clarity Call, once we understand your goals and your schedule.

What does it cost?

The investment depends on your goals and how we work together, so we cover it on your Clarity Call rather than publishing a single number.

Do I need to be in shape to start?

No. Foundation Protocol starts from where you are today. The full review at the beginning is there so the plan fits you, whatever your starting point.

Can I do Foundation Protocol virtually?

Yes. We coach in person at Journal Squared, in your home gym or your building’s gym anywhere in the NY/NJ metro, and virtually when you travel or live outside the area.

What happens when I finish?

You leave with the habits and understanding to keep your progress going. If you want to keep a coach in your corner, graduates can continue with Executive Continuum.

Is this medical treatment?

No. ErvinLab provides coaching, training and nutrition education, not medical care. If you have a health condition, talk with your physician before starting any exercise or nutrition program.

Start with a Clarity Call.

Tell us where you are and where you want to be. If Foundation Protocol is the right fit, we’ll tell you. If it isn’t, we’ll tell you that too.